Wednesday, 26 March 2014

Black and white Tigerprint competition

As it's been a while since i've worked on a brief and deadline, i decided to enter a competition for practise. I first learned about Tigerprint competitions when i was back in Uni. Every month they release a different brief and you can win the chance to have placement at their company, win $200 and a possibility of your designs being sold in M&S. If you fancy entering yourself or looking at their most current brief, check them out here! http://designcompetition.tigerprint.uk.com/
Here is the brief I'm working on at the moment, i've really enjoyed it so far.
As a stark contrast to last month’s colour competition, we’ve decided to run the popular Black & White pattern competition.
This month we want you to focus on black and white surface pattern. We would like you to design a surface pattern for a male or female recipient that could be used across a range of our everyday products including:
Gift bags, wrapping paper, stationery products or greeting cards.
The brief is open, so get back to basics and think about how the pattern is generated. Explore different techniques and formats, and really experiment with the elements that make up your pattern. Think about how different lines, marks and patterns can be created and applied. Look at fashion and homeware trends for inspiration.
To summarize, we suggest you focus on the following elements in your design:
  • Organic pattern
  • Floral pattern
  • Geometric pattern
  • Traditional pattern
  • Retro/vintage inspired
  • Abstract pattern
  • Mark making
  • Tips for winning:
    • Stick to a theme

    • Try to make it commercial!
      ready for M&S

    • Make it yours
      send us your original ideas

    • more tips...
  • What you could win:
    and a possible placement!
We are really excited to see what you can produce with a limited colour palette. Remember we strictly want pattern in black and white so this means no shades of grey.
As It's getting warmer outside (Yay! Hurry up summer), I decided to base my design on flowers, gardens and planting seeds. I also thought that many different people like gardening: old, young, male and female, so I'm hoping my design will relate to a wider audience. I'm enjoying woking on this as its nice to be working on an actually brief and a deadline, i haven't had practise with this since uni. 

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